Reach Out

Reach Out is a charity initiative developed and designed to support Victorians experiencing poverty by providing care packs filled with essential items no one should be without.

The brand positions its offering to large corporations, particularly within professional sports, as an opportunity to contribute to meaningful change. By investing in Reach Out, businesses can fulfil their Corporate Social Responsibility while fostering stronger connections with their local communities.

The visual identity features vibrant colours and playful illustrations to engage a broad audience and promote a message of inclusivity, positivity, and action. With Reach Out, corporate donors aren't just giving; they’re helping to build relationships and drive lasting social impact.