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Grasp & Grow

Brand Identity & Packaging

Grasp and Grow is a policy designed to be introduced as part of the Victorian curriculum. Through a series of workshops, students will learn about growing food, then take seeds home to cultivate, document their progress through photos, and write reports. By encouraging household engagement and increasing access to fresh produce, the program addresses broader issues of food equity.

The visual identity of Grasp and Grow is designed to appeal to both educators and young students. A playful colour palette and organic shapes create a friendly, approachable aesthetic that enhances engagement and accessibility.

This project reflects the designer’s passion for combining design with social impact, education, and community well-being.

© 2025 by Ruth Burrows

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