Here

Here is a conceptual brand and website created for a mock initiative by the City of Melbourne. The project celebrates Melbourne’s rich culture of creativity, positioning the city as a place where ideas in literacy, performing arts, and cultural expression have taken root and flourished.

The brand system for Here draws direct inspiration from Melbourne’s iconic grid layout. Geometric and structured, the visual identity echoes a bird’s-eye view of the city, reflecting the order and rhythm of its urban design.

The accompanying website functions as a cultural map, guiding both passersby and digital visitors to significant locations where creative ideas have been nurtured over time. Here highlights the intersections where place and creativity meet.