Mecca: Bridal Skincare Campaign

Ready, Set, Glow – The Bridal Skin Edit reimagines Mecca’s skincare offering through a bridal lens. The project includes packaging, in-store advertisements, a curated bridal skincare kit, email marketing, social media content, and a dedicated landing page.

The concept was born from the insight that while weddings involve extensive planning, skincare is often an afterthought, even though brides and bridesmaids place high value on looking and feeling their best. Bridal marketing has year-round relevance, yet it remains an underutilised opportunity in the beauty space.

Positioned as a thoughtful gift or self-purchase, the kit simplifies pre-wedding skincare with a DIY edit of trusted Mecca products. The checklist-driven approach removes the guesswork and adds ease, making it ideal for busy brides and their bridal parties. The campaign speaks directly to Mecca’s core demographic of women aged 20 to 40, using warm, celebratory messaging paired with a clean, elevated visual identity. A bright white palette and minimal design aesthetic reflect the clarity, simplicity, and special significance of the occasion.