Grill'd: The real MVP's

This mock campaign for Grill’d, titled The Real MVPs, spotlights the often unsung heroes of the menu: the chips. With a bold red, orange, and yellow colour palette and a humorous, tongue-in-cheek tone, the campaign repositions the chip range as the real main character. Featuring a variety of playful and engaging touchpoints, it leans into Grill’d’s youthful, energetic brand voice to create hype and interaction. The limited-time $3 price point adds urgency, encouraging customers to try the uniquely seasoned sides while they can. Speaking directly to burger lovers, this campaign makes a strong case for leaving with a new favourite.